YOUR CREATIVE STRATEGY PLAYBOOK FOR 2020 + BEYOND
William Toms of RECPHILLY
Description:
This session explores how social media can help grow a business. Join us as Will Toms discusses how social media users can evolve from arbitrary posting to a more strategic approach. This better approach involves more careful consideration of reasons to post, the importance of each post, and the value that posting can have for a business. Through various examples, including Will’s work at REC Philly, the audience will learn more about strategic social media use, brand-building, communicating with target audiences, and how social media connects to fundamental marketing principles.